TIME WARNER CABLE DEPORTES ANNOUNCES PLANS FOR EXCLUSIVE COVERAGE OF LOCAL HIGH SCHOOL SPORTS
Network programming to include a first-of-its kind series that will highlight
student athletes from the community
El Segundo, Calif. (October 8, 2012) – Time Warner Cable Deportes today announced its plans to provide a significant amount of in-depth coverage of local high school sports, including a weekly program that will showcase the stories of individual student athletes throughout Southern California. This unprecedented access comes as a result of the network’s partnership with the California Interscholastic Federation’s (CIF) Los Angeles City Section.
The network’s coverage of local high school sports will include live games produced by a dedicated production team. To complement and enhance high school game telecasts, Time Warner Cable Deportes created the original series “#LAPREPA.” #LAPREPA will air weekly on Monday nights at 7:00 p.m. and will profile the inspiring and often untold stories of young athletes and coaches from the community. The show premiered on October 2 and will be presented by the network’s special correspondent, Enrique Gutiérrez.
“There are so many kids in our community that are giving their best on the field and overcoming incredible challenges off the field that few see because no one is telling their story,” said Pablo F. Urquiza, Vice President of Time Warner Cable Deportes. “We are passionate and committed to sharing these stories with the viewers and families of Los Angeles.”
“Time Warner Cable has been very supportive of our students in the past and this new coverage will take our high school sports to new heights,” said CIF Los Angeles City Section Commissioner Barbara Fiege. “Time Warner Cable Deportes is making a real commitment to our student athletes, their families and communities. We are excited to see our youth celebrated across all of Southern California.”
More than 50,000 youth in the CIF Los Angeles City Section participate in high school sports such as soccer, basketball, football, swimming, track and volleyball. Time Warner Cable Deportes will be the first major local television network to televise a significant number of high school match-ups in high definition to viewers all over Southern California.
Among the games that the network will telecast live this month are Lincoln vs. Marshall High School on October 12 and the “East LA Classic,” one of the oldest match-ups in the area, Roosevelt vs. Garfield on October 26. As one of the most high-profile sporting events in all of Los Angeles, Time Warner Cable Deportes’ telecast of this important local football rivalry will include a one-hour pre-game show, all of the half-time activity happening with local fans and families, as well as a complete post game wrap-up.
In addition to this coverage, Time Warner Cable Deportes’ sister network, Time Warner Cable SportsNet will telecast a number of games in San Diego area schools taking place throughout this month.
All of these games can be viewed on-the-go in the network’s home territory on the network’s website (www.twcdeportes.comand on iOS and Android tablet and mobile devices via the network’s mobile applications, titled “TWC Deportes.” The application is available now and streams 24/7 live network programming.
Time Warner Cable Deportes and Time Warner Cable SportsNet can be found in HD on channel 481 and 403, respectively, on Time Warner Cable systems. Negotiations with other providers to carry the networks are ongoing but have not yet concluded. To find out if your provider will have Time Warner Cable Deportes, visit www.quieromislakers.comwww.iwantmylakers.com and enter your information at the top of the page or call 855-4-MY-LAKERS or 1-800-700-2827 (in Spanish).
About Time Warner Cable Sports
Time Warner Cable Sports operates Southern California’s two newest regional sports networks - Time Warner Cable SportsNet and Time Warner Cable Deportes – which launched on October 1, 2012. Through their exclusive partnerships with the Los Angeles Lakers, LA Galaxy, Los Angeles Sparks and the California Interscholastic Federation (CIF), the 24/7, high-definition networks each deliver more than 150 live events per year plus extensive team coverage and behind-the-scenes access unlike anything fans have seen before. Time Warner Cable Deportes is the nation’s first ever Spanish-language regional sports network, with commentary, programs and a perspective created uniquely for Spanish-speaking sports fans of all nationalities. For more information, visit www.twcsportsnet.com and www.twcdeportes.com. Follow the networks on Twitter @TWCSportsNet and @TWCDeportes and on Facebook at www.facebook.com/TWCSportsNet andwww.facebook.com/TWCDeportes.
The California Interscholastic Federation (CIF) was created in 1914 and is the governing body for high school sports in the state of California. CIF is uniquely positioned to foster student growth in values and ethics. CIF’s ideal of “Pursuing Victory with Honor,” provides the opportunity to influence the actions of the athletic community. CIF strives to promote equity, quality, character and academic development. CIF is a nonprofit federation and the state office, located in Sacramento, CA, represents the interests of its member Sections. The 10 Sections represent geographic regions within the state: Central, Central Coast, Los Angeles City, North Coast, Northern, Oakland, San Joaquin, San Diego, San Francisco and Southern. CIF represents more than 1,500 public and private member schools and more than 757,000 student-athletes. CIF conducts regional and state championships in cross country, football, volleyball, tennis, wrestling, basketball, soccer, track & field and golf. CIF Sections conduct championships in more than 22 sports.
Contact: Nadia Gonzalez, Manager, Communications, Time Warner Cable Sports, (310) 531-1561